Where's maggie?
Welcome to Maggie's on the Move! Mayfield Dairy has been a Tennessee favorite for nearly a century, but a new generation is discovering brands in an entirely different way. With the younger generations connecting through Instagram and tick toc, authentic storytelling, and fun, immersive experiences. Join us as we turn our rich heritage into a fresh, interactive campaign built for today’s digital culture.
Attracting a new generation
We're on a mission to connect with younger generations through authentic storytelling, and fun, immersive experiences through our Instagram and tick toc campaigns . Our consumer-focused blog introduces a modern strategy designed to boost brand awareness and community engagement through one big question: Where’s Maggie? Help us find her.
Tennessee roots, digital excitement
Mayfield Dairy has a powerful story to tell, and the internet is the perfect place. A campaign built around the charm and curiosity of Where’s Maggie? bridges local pride with digital excitement. With us combining interactive storytelling with real-world events, Mayfield can strengthen community ties while capturing the attention of younger generations.
Join the adventure
We are going to try to have our blog posts be informative, filled with personal stories, and easy-going. We want to create a place where you can learn something new, feel connected, and maybe even have a laugh. Explore “TikTok challenges”, discover “local events near me”, find "family activities in Tennessee”, and celebrate “Southern traditions”. Maggie’s out there somewhere—and thousands of fans will be ready to follow.
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